I edited this 15-second TV-ad for Lumme laundry detergent.
The agency had the story board figured out already so my job after the filming was to bring their idea to life. The campaign highlighted the new packaging for the laundry liquid: same product but new environmentally friendly packaging.

The most challenging part of this project was to make the visual effects, a.k.a the transitions look good. There were a few different versions I made of it but this was the one they chose. In a short time like this it’s really crucial that every frame looks good.

There were also a handful of social media content that I created around the same idea. I was also the photographer on set to take the photos for the ad campaign and because of that it was very easy to make all of the campaign materials (videos and photos) look similar.